Preparing for the 2026 World Cup — A Moment of Passion, Innovation, and Opportunity

As the 2026 World Cup approaches, we at 152 Media are filled with both excitement and purpose. This global event represents much more than just football — it’s a time when audiences connect emotionally, brands tell their best stories, and publishers experience some of the most meaningful traffic peaks of the decade.

For us, this is a moment we have been preparing for carefully, both technologically and strategically.

We are working closely with agencies and brands around the world to ensure they can reach audiences with precision and impact during one of the most competitive moments for digital attention. Through Microsoft Curate, we are building and optimizing premium deals and private marketplaces, giving advertisers direct access to exclusive, high-quality inventory across Microsoft properties such as MSN, Outlook, and LinkedIn, as well as to our global network of publishers.

Our team is also preparing traffic and performance strategies in advance, making sure that publishers are ready to maximize every impression and that advertisers benefit from curated environments with transparency, brand safety, and audience relevance.

The World Cup is a unique opportunity — not only commercially but also culturally. It’s one of those rare events that unites people, emotions, and stories across every border. And at 152 Media, we don’t just prepare campaigns — we live the moment. We celebrate this event with great joy, gathering as a team to cheer for our countries while doing what we love most: connecting brands and publishers through technology and creativity.

CURATE plays a central role in this effort. It allows agencies to access premium, brand-safe inventory with ease and scalability, while publishers benefit from direct demand and increased fill rates from top-tier advertisers. Together, these tools make it possible to transform the World Cup’s global excitement into meaningful business results for all our partners.

As we count down to 2026, we’re ready — with the same passion that drives every player on the field — to make this World Cup a winning experience for our clients, our publishers, and our entire team.