Bidlift Officially Approved by Prebid.org

We’re proud to share that Bidlift has been approved as an official Prebid module.

But what does this mean for publishers?

Prebid approval ensures that our module meets the highest standards of transparency, trust, and performance in the programmatic ecosystem. Implementation is now extremely simple—publishers only need to include our module in their wrapper.

How Bidlift works:

Bidlift acts as an intermediary in the requests that publishers send to exchanges. With AI technology, it scans each request in real time and creates a filter so that only the highest-quality requests reach the exchanges. This means advertisers see valuable, transparent inventory they are more willing to bid on—driving higher CPMs for publishers.

Key features:

• Auction Optimization – Connects seamlessly with the publisher’s wrapper, optimizing multiple auction functions for better performance.

• Request Filtering – Filters requests before sending them to the adapter, ensuring advertisers receive high-quality, valuable impressions.

• Blocking Ineffective Sources – Removes certain countries, ad sizes, and apps/domains that reduce performance.

• IVT Traffic Protection – Blocks invalid traffic, reducing fraud risk and improving overall quality.

• Supply Chain Repair – Automatically fixes misconfigured supply chains for smoother auctions.

• Cookie Sync Repair – Ensures cookie sync is properly configured for accurate tracking and efficient bidding.

• Personalized Code Execution – Executes parts of the code individually for each client, tailoring auctions to maximize results with every DSP.

And Bidlift doesn’t just work for publishers. On the advertiser side, it detects buying behavior from advertisers and selects requests for each individual buyer, making campaigns more effective and efficient.

The outcome: Advertisers pay more for high-quality inventory. Publishers enjoy higher CPMs and stronger revenue performance.

This approval marks a huge step forward in our mission: helping publishers maximize results with AI-driven, Prebid-certified technology.